Spotify India : All You Need to Know - DSCE MBA VTU

Thursday, February 28, 2019

Spotify India : All You Need to Know


After several years of Waiting, Spotify has finally made its entry into India. The music streaming application was silently made available on iOS and Android last night as a free download before launching officially this morning. The platform went ahead with its launch despite the recent news of Warner Music Group suing it over licensing rights in India.
Spotify is available to download for free, or with an upgrade to Spotify Premium starting at INR 119 per month. The Spotify app is available on mobile, desktop and tablet and can be played on a wide range of speaker and home devices. For their India launch, the company rolled out a series of videos introducing the product as well as artist shout-outs to India from local as well as international acts across all genres like Armaan Malik, Katy Perry, Badshah, BTS, Neha Kakkar, Alan Walker, Ankur Tewari, Vishal-Shekhar, The Chainsmokers and Selena Gomez.
Spotify offers a library of over 40 million songs (although some artist’s most recent tracks are currently unavailable due to Warner Music Group’s tiff with the company) and can stream in users’ cars, on TVs, voice and wifi speakers. The app also features integrations with Google Maps, Tinder and Instagram. Spotify is available on over 500 products across 200 hardware brands globally.

To sign up for Spotify on the desktop, head to their website and click on ‘get Spotify free.’ Once users go through the sign-up process, they will be shown a screen with options to choose Spotify Premium plans if they so wish. Subscription prices start at INR 119 per month and at INR 1,189 per year (which amounts to around INR 99 per month.) A variety of other subscription options include a one-week-long subscription at INR 39, a one-month-only subscription at INR 129, INR 389 for three months and INR 719 for six months.
To install Spotify on a mobile device, users need to head to either the iOS App Store or Google Play Store on Android, download the app and create an account, or log in with an existing account. If users have already purchased Premium, the app will automatically reflect their Spotify Premium plan. Spotify does not offer in-app Premium purchases.
On Spotify Free, users can:
  • Listen free on mobile, tablet and computer.
  • Get personalized playlists and recommendations.
  • Access on-demand Spotify's full catalog across mobile, desktop and tablet.
  • Access playlists from Spotify’s local music experts and worldwide community of music fans.
  • Create playlists and share instantly with friends on Spotify, Facebook, Twitter, Line, WhatsApp, text, and email.
  • Activate background play.
With Spotify Premium, users get all the above features as well as:
  • The ability to listen to their music offline.
  • Ad-free music on computers, phones, and tablets.
  • High-quality streaming (320kbps).
New users can get a feel of Spotify Premium via its 30-day trials.

Download or listen to Podcast - Spotify India Here ♭

Download Spotify Android Users Here - PlayStore Link \ Alternative Download Link

Download Spotify Ios/Apple Users Here - App store Link

Some Articles about Spotify India -
To Know the Bussiness Strategy, Competitors of Spotify, refer these Links below -

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